Logo Design
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Visual Identity
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Mock ups
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Logo Design 〰️ Visual Identity 〰️ Mock ups 〰️
Brand Identity
Social Application
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Motion Direction
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Execution
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Social Application 〰️ Motion Direction 〰️ Execution 〰️
Origin Story
Hesham Awad, an Egyptian home cook with a lifelong passion for food, wanted a brand identity that matched his vibrant, creative style. Together, we coined “Awad of Food”—a playful twist on his name that echoes “a lot of food,” reflecting the variety he brings to every dish.
The Vision
The logo places Hesham at the center of the brand, reinforcing the personal and approachable nature of his content. The surrounding food elements visually communicate variety and abundance, supporting the “Awad of Food” concept while instantly signaling that the channel is centered around all kinds of cooking and food experiences.
Logo System
PRIMARY LOGO
Color Palette
Savory Red
#ff211b
SECONDARY LOGO
Leafy Green
#4dbb00
Energetic Orange
#ff7900
Social application
ICON LOGO
